For many years, Delaware Consulting has been implementing its FAST-Food™ solution in small and midsize companies. It is an Enterprise Resource Planning (ERP) template for the food industry that combines specific content from SAP with industry expertise from Delaware Consulting. To share industry knowledge between our customers and our internal experts, we decided to create an online platform: the FAST-Food™ community. In this post, we will provide you with some advice on how to build a community, but we will also discuss the challenges we faced and still face. We use the example of our FAST-Food™ community, but the advice is applicable for building any online community.
24 09 2013
New ways of interacting means new ways of communicating with your customers . It is important to understand, reconnect and provide new value to empowered customers
Spreading the word about products and services, getting people to buy them, and fostering a long-term relationship with your customer: isn’t that the main role of marketers?
But how can they adapt to the new ways of interacting in order to reconnect with and provide new value to empowered customers? In a time where customers take matters into their own hands, it has never been more important to know exactly what they want. The good news? We help to do just that.
Last week, Apple announced a new iPhone again. It is the 6th upgrade since the iPhone 2G was launched in January 2007 and triggered the revival of Apple. The newest model is, as could be expected, faster than its predecessor. It has a better camera and, for the first time, offers fingerprint recognition. It is launched with iOS 7.
One of the biggest changes is the introduction of a “cheaper” model, the 5C, which seems to be targeted at youngsters. However, cheaper remains a relative notion for Apple, as the 5C will cost a modest 15% less than its “big” brother 5S.
On average, customers will tell 15 people when they’ve had a good experience with a brand. They will tell 24 people when they’ve had a bad one. In this day and age, where virtually everyone has a digital megaphone, this fact might frighten you. Heck, maybe it should.
Extreme customer centricity is one of the new challenges that marketers are facing in 2013. Customers want to be heard, and they want to be heard now. Actively taking your customers into account should be front and center for your business. Losing a client is always unfortunate, and it is important to keep in mind that it is 5 times more expensive to acquire a new customer as it is to retain an old one.
Nowadays, internships are more than making coffee and remembering who drinks his coffee black. It’s about mutual commitment, making agreements, setting goals and achieving a win-win situation. But why should companies hire students who often didn’t graduate yet? And why should students invest in an unpaid internship? What is there to win for both students and companies?
Collaboration between students and business has proven to be a success story. Providing internships as a company is not only about social engagement. Internships provide an added value to both the student and the host company. For students, an internship can mean an important link between their studies and their future career. It is more than translating your theoretical knowledge into practice. It’s an opportunity to find out what your interests are, and where in the labor market you fit in. In 2012 and 2013, Delaware Consulting had the privilege of working together with 21 interns. One of these interns was Maarten Callaert, a Master student Operations Management (UGent). He chose to do an internship in our MS BI team.