When given the chance, would you help to turn your town into a smart city? I would. And I did.
In just a few days from now, me and half a dozen other colleagues will facilitate the `JCI Smart City Challenge 2016’. A day-long massive brainstorming session between citizens, companies, town officials and academics. The goal? Unlock as many creative and innovative ideas that could improve life in the city of Ghent. My home town!
26 04 2016
Establishing a long-lasting competitive advantage through advanced segmentation: from data to insight and impact
Customers want services to be flexible and want to receive these services through various channels. Competition is getting tougher all the time, and margins are under enormous pressure.
Today’s retail landscape is fraught with challenges, that much is certain. Research by Gartner and Forrester pinpointed the crux of the matter: no less than 80% of your customer database is unprofitable or at break-even point and is therefore not generating any value for your business. At the same time, businesses are spending up to 50% of their marketing budgets on unprofitable customers. In other words: capturing the right customer insights and segmenting your customers through advanced methods will improve your sales and marketing efforts tremendously.
New health trends are all over the place. Decrease your sugar intake. Increase your exercise. Avoid carbohydrates. That’s what experts like the World Health Organization, FOD Volksgezondheid and Pascale Naessens are telling you to do.
Lately, one topic in particular has been getting more and more attention: sitting. We are all sitting too much and for too long.
14 04 2016
In my previous ‘SAP Hybris Commerce for dummies’ article, I explained what Hybris Commerce is and elaborated on the various front-end solutions. Let’s continue with the other side of Hybris Commerce: the back-end tools. This is the stuff your consumer doesn’t see.
Product managers, customer service, administrators and other actors need help to provide a seamless UX, and Hybris business tools can help with that.
It’s spring, the sun is shining and you are full of energy. It’s time to sport again, and get yourself fit. You set ambitious goals and start training. But having a good condition isn’t enough. It’s also important to have the right equipment.
For a recently graduated university student and junior consultant, nothing is more exciting (and scarier) than being introduced to a new technology. A few months ago, I was introduced to the Hybris Commerce world.
What is this thing called Hybris?
E-commerce is growing exponentially, both in a B2C and a B2B context. This is where Hybris Commerce makes its debut as a broad multi-channel e-commerce platform with ready-to-use website templates and functionalities.
When the end of February is approaching, you know it’s time to visit the Mobile World Congress (MWC) in Barcelona. This grand event attracts more than 100 000 visitors every year! This is definitely the place to be if you want to know all about the new cool stuff that is available. When you attend this kind of conference, you exactly feel where the world will go to in the coming months. Yes. Months! In the world of IT months is equal to years if you talk about changes.