Blog Archive

It’s spring, the sun is shining and you are full of energy. It’s time to sport again, and get yourself fit. You set ambitious goals and start training. But having a good condition isn’t enough. It’s also important to have the right equipment.

This summer, you would like to cycle in the French Pyrenees. And so you decide to invest in a new bike that fits you best.  

Read More

Do you get overwhelmed with information? This information overload is made even worse by the growth of low-quality information because of easy publication. While I was talking to a customer about it, I was looking for one word that describes a way to address the issue. One word that explains to have technology in place allowing you to do more with less. Could it be ephemeralization? I had to look up the word myself as ephemeralization is not the most commonly used word in the world. It is actually a term by R. Buckminster Fuller, meaning the ability of technological advancement to do ‘more and more with less and less until eventually you can do everything with nothing’1.

5 benefits of having technology to do more with less

It got my attention. We should focus on ephemeralization! After practicing how to pronounce the word ephemeralization at least 5 times without mistakes, it got me thinking about 5 benefits of having technology to do more with less:

Read More

Finding the nearest coffee corner

How can you find the closest coffee machine at 7 o’clock in the morning in a large venue you have never been before? That was the only thing I could think of when I was waiting in the lobby of the airport. An indoor GPS-like system would do the trick, wouldn’t it?

Read More

On April 22 and 23, ADAM software, a leader in the Forrester wave of digital asset management, held its yearly event called “ADAM Sync” in Europe. The ideal occasion to be immersed in company insights and future roadmaps, and in creative ideas presented by the different speakers.

This is part 2 discussing the technical track of the ADAM Sync event.

Read More

On April 22 and 23, ADAM software, a leader in the Forrester wave of digital asset management, held its yearly event called “ADAM Sync” in Europe. The ideal occasion to be immersed in company insights and future roadmaps, and in creative ideas presented by the different speakers.

I can’t say we weren’t awarded. Here is why:

Read More

I had this argument with a friend recently on bricks. What do you think? Is it still worth to invest in commercial facilities? Will brick-and-mortar stores disappear in the medium to long run? I am not that certain about that.

It is correct that we visit physical stores less than before. Recent studies show that millennials are not that much in-store buyers. But when we do visit, we spend more than before. As a consequence, each single store visit is becoming critically important for the retailer.

Read More

At the end of the day, NRF 2015 was about bricks, technology and the emergence of Chief Customer Officers and Chief Omnichannel Officers. Customer (seamless) eXperience is the tip of the sword!

I thought something was missing, though.

When we speak about Customer eXperience (CX), we traditionally think about slick design, omnichannel coherence etc… but we don’t talk much, in that context, about the next big thing: the Internet of Everything.

Read More

Most marketers seem to agree: in 2015, the customer will once again be at the heart of the brand strategy. There are countless new technologies that drastically change the way we do business, but research among marketers shows that they are merely meant to be a driver for better customer experience. Let’s take a look at some of the things you can do to make your customer fall in love with your brand over and over again.

Read More

In the business environment, everything has always been about documents. We all can imagine the time when desks were stacked full with paper and dossiers. Do you remember the time when we used to print every document and archive it in folders and file cabinets? Or when your colleague was waiting on the file you were about to finish?

Nowadays this isn’t fancy anymore. The trend today is a paperless office. Store everything in the cloud! But how? Every business has probably wrapped his head around at least one of the following questions ‘how are we going to store our documents in the best possible way?’, ‘How can we work together efficiently on our documents within a project?’ or even ‘How are we going to find back all this information that we have stored in our documents?’

Read More

Let’s start with the basics of marketing, the 4 Ps: Product, Place, Price and Promotion. They were introduced by McCarthy in the 1960s and have been used ever since to define marketing strategies. Since then, we have come a long way and although the 4 Ps are still valid, we now also have to decide on omnichannel approach, customer experience, customer value and technology.

Read More


Lost something?

Follow us on Twitter

Copyright 2013 Delaware Consulting