26 03 2015
At the end of the day, NRF 2015 was about bricks, technology and the emergence of Chief Customer Officers and Chief Omnichannel Officers. Customer (seamless) eXperience is the tip of the sword!
I thought something was missing, though.
When we speak about Customer eXperience (CX), we traditionally think about slick design, omnichannel coherence etc… but we don’t talk much, in that context, about the next big thing: the Internet of Everything.