Blog Archive

Do you get overwhelmed with information? This information overload is made even worse by the growth of low-quality information because of easy publication. While I was talking to a customer about it, I was looking for one word that describes a way to address the issue. One word that explains to have technology in place allowing you to do more with less. Could it be ephemeralization? I had to look up the word myself as ephemeralization is not the most commonly used word in the world. It is actually a term by R. Buckminster Fuller, meaning the ability of technological advancement to do ‘more and more with less and less until eventually you can do everything with nothing’1.

5 benefits of having technology to do more with less

It got my attention. We should focus on ephemeralization! After practicing how to pronounce the word ephemeralization at least 5 times without mistakes, it got me thinking about 5 benefits of having technology to do more with less:

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Excel sheets everywhere. Various versions of these spreadsheets. A huge amount of information in the heads of your employees. Do you also struggle to find the right information, in a time-efficient way?

Your data is there, but it is missing? Our customers Aveve and Bru Textiles also coped with this issue. With a Single Source of Truth implementation, they became more efficient. In their testimonials, Inge Huypens (Aveve) and Koen Van Mol (Bru Textiles) tell you what their true struggle was, how technology helped them to take a huge next step, and what they still see as opportunities for the future.


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Finding the nearest coffee corner

How can you find the closest coffee machine at 7 o’clock in the morning in a large venue you have never been before? That was the only thing I could think of when I was waiting in the lobby of the airport. An indoor GPS-like system would do the trick, wouldn’t it?

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Oh, it’s so tempting to use buzzwords. They make you look smart and hip. They get you additional attention. Your meaningless sentences suddenly get more depth. But hardly ever do buzzwords add value to a text. Or to the point you’re making.

At a recent workshop on writing for the web, we received an interesting question from a participant: “should you (not) use buzzwords?” We came up with the following answer: when you write for a website, or any other piece of content that is fairly static and that does not instigate much interactivity, it’s best to stay away from buzzwords. When you’re blogging or tweeting, it may be OK to use buzzwords to quickly draw attention.

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We’ve heard it all before: storytelling is the way forward and so we all blog, tweet, and share like crazy. The result: there’s so much information and communication going on that our attention span has decreased to 8 seconds (less than a goldfish) and great stories simply don’t reach their audience anymore. It’s no different when it comes to communicating internally.

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On April 22 and 23, ADAM software, a leader in the Forrester wave of digital asset management, held its yearly event called “ADAM Sync” in Europe. The ideal occasion to be immersed in company insights and future roadmaps, and in creative ideas presented by the different speakers.

This is part 2 discussing the technical track of the ADAM Sync event.

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On April 22 and 23, ADAM software, a leader in the Forrester wave of digital asset management, held its yearly event called “ADAM Sync” in Europe. The ideal occasion to be immersed in company insights and future roadmaps, and in creative ideas presented by the different speakers.

I can’t say we weren’t awarded. Here is why:

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I had this argument with a friend recently on bricks. What do you think? Is it still worth to invest in commercial facilities? Will brick-and-mortar stores disappear in the medium to long run? I am not that certain about that.

It is correct that we visit physical stores less than before. Recent studies show that millennials are not that much in-store buyers. But when we do visit, we spend more than before. As a consequence, each single store visit is becoming critically important for the retailer.

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It sounds like an unlikely combination: internal communication and thought leadership. While the former usually aims to inform and create change amongst the internal staff, the latter is usually deployed as a means for a company to stand out from its many competitors. Yet, in some cases, thought leadership can greatly reinforce the impact of internal communication. In some cases, you can even ‘externalize’ some of your internal communication. In today’s ‘open’ business reality, this can be the right thing to do. This blog delves deeper into how we did this recently for one of our clients, the global field and partner marketing team at EMC.

At the end of the day, NRF 2015 was about bricks, technology and the emergence of Chief Customer Officers and Chief Omnichannel Officers. Customer (seamless) eXperience is the tip of the sword!

I thought something was missing, though.

When we speak about Customer eXperience (CX), we traditionally think about slick design, omnichannel coherence etc… but we don’t talk much, in that context, about the next big thing: the Internet of Everything.

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