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As a customer in a world of companies that all want their piece of the pie, it feels great when a company really listens to you and is eager to meet your needs. I am very sensitive when it comes to services and support. Even more, I’d say that services and support matter more to me than the quality of a product. When you purchase a product and customer service is bad or even nonexistent, you’ll think twice before buying from that company again, won’t you?

The customer experience is the next competitive battleground.”

– Jerry Gregoire (CIO, Dell Computers)


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